Discover the Great Streets of Fitzrovia in London!
Tucked between the grand squares of Bloomsbury and the bustling energy of Soho, Fitzrovia is a central London neighbourhood that moves at its own, distinctly charming pace. It’s a place where a rich bohemian past meets a vibrant, creative present, offering a unique “village feel” right in the heart of the city. While it may not have the major tourist attractions of its neighbours, Fitzrovia’s appeal lies in its quirky character, hidden gems, and the sheer pleasure of discovery.
From literary landmarks and architectural marvels to immersive art experiences and atmospheric pubs, Fitzrovia is a neighbourhood that rewards the curious wanderer. Here’s a guide to the best activities that capture the unique spirit of this creative corner of London.
Walk in the Footsteps of Literary Giants
For centuries, Fitzrovia has been a magnet for artists, writers, and thinkers who have left an indelible mark on its streets. A simple stroll through the area is a journey through literary history.
Explore Fitzroy Square: This elegant Georgian square is the architectural and historical heart of the neighbourhood. It was once home to literary titans Virginia Woolf and George Bernard Shaw, who both lived at number 29 at different times. Take a moment to admire the grand stone-faced houses and imagine the conversations that once filled these rooms.
Discover Orwell’s London: George Orwell was a famous patron of Fitzrovia’s pubs, and the area features in his novels Keep the Aspidistra Flying and Nineteen Eighty-Four. The Newman Arms on Rathbone Street is thought to be the inspiration for the “proles’ pub” in Nineteen Eighty-Four, making it a must-visit for any Orwell fan.
Visit The Cartoon Museum: Celebrating Britain’s rich legacy of cartooning and satire, this vibrant museum is a perfect modern tribute to Fitzrovia’s creative and often rebellious spirit. With rotating exhibitions and hands-on activities, it’s a delightful and usually humorous way to spend an afternoon.
Uncover Architectural Treasures and Hidden Alleys
Fitzrovia’s streetscape is a fascinating blend of architectural styles, telling the story of its evolution from a Georgian residential estate to a modern creative hub.
Find Serenity at Fitzrovia Chapel: A true hidden gem, this beautifully restored chapel is a masterpiece of Gothic Revival architecture. Once part of the former Middlesex Hospital, its stunning interior, featuring intricate mosaics and marble, offers a breathtaking moment of peace and beauty away from the city’s buzz.
Get Lost in Historic Passages: One of the great joys of Fitzrovia is exploring its network of narrow alleys and passages that offer a glimpse into “old London”. Wander through the brick-lined confines of Percy Passage and Newman Passage for an atmospheric escape from the modern city.
Admire the Iconic BT Tower: A landmark of post-war technological optimism, the BT Tower has defined the Fitzrovia skyline since 1965. While public access is rare, its iconic cylindrical form remains a powerful symbol of the neighbourhood’s blend of history and modernity.
Immerse Yourself in Modern Art and Entertainment
Reflecting its role as a contemporary creative hub, Fitzrovia has recently welcomed a new wave of modern, technology-driven attractions that offer unique and mind-bending experiences.
Step into the Art at Frameless: This immersive gallery reimagines classic masterpieces, using projection, sound, and movement to surround you with the works of artists like Van Gogh and Monet. It’s an unforgettable way to experience art, where you don’t just look at the paintings—you step inside them.
Challenge Your Perception at Twist Museum: Prepare to have your mind bent at this unique museum where illusion and science meet. It’s a fun, interactive, and thoroughly entertaining experience that explores how we see and perceive the world around us.
Experience the Future at Outernet: A truly futuristic attraction, Outernet uses cutting-edge digital art and immersive storytelling to transform public space into a vast canvas of sound and light. It’s a bold and innovative spectacle, unlike anything else in the city.
Play a Life-Sized Classic: For a dose of pure, unadulterated fun, head to Monopoly Lifesized on Tottenham Court Road, where you can play a giant, escape-room-style version of the iconic board game.
Relax and Recharge, Fitzrovia-Style
Beyond the sights and attractions, the best way to experience Fitzrovia is to take a moment to slow down and soak up its unique atmosphere.
Enjoy a Quirky Coffee Break: For a truly one-of-a-kind café experience, visit The Attendant on Foley Street. Housed in a restored underground Victorian public toilet, it has ingeniously retained the original porcelain urinals as seating booths, offering a charming setting for a coffee or a light bite to eat.
Find a Moment of Calm in a Green Oasis: Public green space is a precious commodity in Fitzrovia, making small parks like the hidden garden in Crabtree Fields exceptionally valuable. These tranquil spots are perfect for taking a break and enjoying a quiet moment.
Have a Pint in a Historic Pub: Fitzrovia’s character is deeply rooted in its public houses. Visit the legendary Fitzroy Tavern, the pub that gave the area its name and hosted countless bohemian legends, or The Champion on Wells Street, a Grade II listed pub known for its stunning Victorian stained glass.
From its rich history to its cutting-edge attractions, Fitzrovia offers a diverse array of activities for every kind of explorer. It’s a neighbourhood that perfectly balances its creative legacy with a forward-looking spirit, making it one of London’s most rewarding and endlessly fascinating places to explore.